Summer Breeze

GRDS 386 | Package Design

Branding | Package Design

Summer Breeze is an alcohol company that creates liquors for portable use. The three flavors of alcohol are Limoncello, Orange Liqueur, and Lime Liqueur. Each flavor has a corresponding character that matches the personality of the beverage. The pouches are refillable and come with a straw that corresponds to the flavor. The packagings are available to sip or to share.  

Who They Are

Limon, sophisticated citrus from Sorrento. She had a pout with a slightly sour look on her face as she emulates the mood of limoncello. She had an air of sophistication about her which gives off a sense of elegance. She represented the people who want to have an air of affluence amongst them. 

Capitaine Orange, a round orange gentleman with a mustache and monocle. His tanginess was for the palatable who want a later in the evening drink. He was very inquisitive about life’s meaningful questions.

Lime Swanson, a harsh lime for those who want a stronger drink. He was considered brash and does not follow the status quo. He had a scowl on his face at almost all times. His true character comes out later at night and had no problem with speaking his mind.