Sterling Watches
ELDS | Computer Aided Product Design
Branding | Package Design | 3D Modelling
Sterling Watches is a hypothetical upscale watch company. They are perfectly elegant for special occasions and daily wear. The watches have an automatic mechanism, the links are made of ceramic, and the backplate uses a marble texturing to elevate the style.
The name of the company was inspired by the metal, sterling silver, which is found in the watches.
The watch models were designed in Rhino and rendered in Keyshot. The box packaging was made out of sturdy velvet textured paper with a foam lining. The lid is removable via the top. The bottom compartment features a silver trim that can be seen with or without the lid. The lid of the box has the logo printed with a silver finish.
The Objective
Create a product of your choice. It was a very open ended project that allowed to create a branding then a product, then was linked to social media and packaging.
Typeface:
Meta Serif Pro, Tangier Medium
Software:
Adobe Illustrator, Rhino, Keyshot
Dimensions:
Packaging (5.5”x3”x4”)